Preaching is Fishing
How shall souls be caught? They shall be caught by preaching Christ.
Just preach a sermon that is full of Christ, and throw it unto your congregation, as you throw a net into the sea.
You need not look where they are, or try to fit your sermon to different cases; but throw it in and as sure as God’s Word is what it is, it shall not return to him void; it shall accomplish that which he pleases, and prosper in the thing whereto he hath sent it.
-- Charles Spurgeon (via Phil Johnson)