The "We" Relationship

Steve Yastrow shared a valuable insight at Tom Peters' Blog recently:

Here's how I define a "We relationship": When your customer never thinks of you without thinking of both of you. A customer can think that your company is wonderful, as in "They do a great job." But, when your customer can't think of you without thinking of her relationship with you at the same time, then you've achieved a higher level of connectedness.

Read the rest here.

Comments

Steve U. said…
I learned years ago that a customer doesn't buy a product because he likes the product. He buys a product because he likes the salesman.
How can we "sell" the Gospel if we aren't living like Jesus? The sinner doesn't buy the logic of God's Salvation, he buys the love of Jesus that he sees in us. Steve
Steve Yastrow said…
Mark,

Thanks for keying in on this. I've done a lot of work with synagogues in this area, and I've found that the idea of the We relationship applies well to congregations. The relationships between clergy, lay leadership, active congregants, not so active congregants, the outside community, etc. have much to do with that congregations ability to engage people and create the higher level results they strive to create.
Anonymous said…
Steve U.

"I learned years ago that a customer doesn't buy a product because he likes the product. He buys a product because he likes the salesman.
How can we "sell" the Gospel if we aren't living like Jesus?"

YOU CAN'T

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