You Can't Advertise Problems Away

Ad Campaigns of the Mainline Denominations ( from CMS -- I'm not too crazy about their name, but they provide good food for thought.)

"Study after study has shown that religions that grow are the ones that are hard-core in some way. They have something that differs sharply from the culture in which they operate," says Boston University's [Stephen] Prothero. "That's the problem with mainline Protestantism: It's not different enough from mainstream America."

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