Seth Godin recently posted an insightful piece concerning the chasm of the new marketing:
The marketing department used to be in charge of talking. Ads are talking. Flyers are talking. Billboards are talking. Trade shows are talking.
Now, of course, marketing can't talk so much, because people can't be easily forced to listen.
So the only option is to be in charge of doing.
Read the whole post here
Makes me wonder how this applies to church.