Who Are Your Church's Customers?

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"Congregations have two types of customers.   Primary customers are the ones who are not yet part of the congregation because they do not have a personal relationship with Jesus.  Secondary customers are the disciples who are alrady involved in the congregation.  These secondary customers are developed to reproduce more primary customers.  When that order is reversed, of if a congregation loses sight of its primary customers, a leader will passionately do everything possible to right that situation -- even it if costs friends and relationships.  A leader is passionate about what to do, with whom to work and how to expend limited resources."  -- Paul D. Bordon in Direct Hit: Aiming Real Leaders at the Mission Field

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