Reasons and Excuses
Most organizations need a good reason to do something new.
All they need is a flimsy excuse to not do something for the first time.
And they often need a lawsuit to stop doing something they're used to.
-- Seth Godin
All they need is a flimsy excuse to not do something for the first time.
And they often need a lawsuit to stop doing something they're used to.
-- Seth Godin
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